Going Deeper.
Become your best self in work and life.
Executive coaching for leaders who are ready for what's next.
Lead your team by first leading—and knowing—yourself.
Elaine Morris is a Master Certified Coach (MCC) — a credential held by fewer than 4% of coaches worldwide. With over 30 years of experience, she's guided executives and their teams at companies like Target, Cisco, Texas Instruments, and Texas Health toward deeper self-awareness, stronger leadership, and lasting change.
Executive Coaching
You can rise to the top only after you've explored the depths.
You can rise to the top only after you've explored the depths.
Elaine works one-on-one with senior leaders navigating inflection points — a new role, a team challenge, a culture they want to build, or simply the question of what is next.
Elaine works one-on-one with senior leaders navigating inflection points — a new role, a team challenge, a culture they want to build, or simply the question of what is next.
Life Transitions
When the path forward isn't clear, clarity is the work.
Life Transitions
When the path forward isn't clear, clarity is the work.
Capacity & Performance
High performers are running on reserves they can feel steadily depleting. They need better boundaries.
Capacity & Performance
High performers are running on reserves they can feel steadily depleting. They need better boundaries.
Effective Communication
Master difficult conversations with truth and grace.
Effective Communication
Master difficult conversations with truth and grace.
Team & Culture
The culture you want starts with the leader you're becoming.
Team & Culture
The culture you want starts with the leader you're becoming.
Going Deeper
Ideas worth exploring deeply. Every week.
Ideas worth exploring deeply. Every week.
Every week, Elaine writes about leadership, emotional intelligence, personal growth, and the art of living well. Over 2,500 readers follow along on Substack.
Every week, Elaine writes about leadership, emotional intelligence, personal growth, and the art of living well. Over 2,500 readers follow along on Substack.
"As a leader becomes more of who they truly are, they become a light to inspire others to grow and fulfill their potential."
About Elaine
Leaving the title behind to do the work that matters most.
Leaving the title behind to do the work that matters most.
I've spent over 30 years asking one question: what does it look like when a leader becomes fully themselves? After serving as President of Townsend Leadership Group and founding Sea Change Inc., I relocated from Dallas to Charleston, South Carolina — and shifted my focus entirely to the coaching work that matters most to me.
I've spent over 30 years asking one question: what does it look like when a leader becomes fully themselves? After serving as President of Townsend Leadership Group and founding Sea Change Inc., I relocated from Dallas to Charleston, South Carolina — and shifted my focus entirely to the coaching work that matters most to me.
I believe that as a leader becomes more of who they truly are, they become a light to inspire others to grow and fulfill their potential.
I believe that as a leader becomes more of who they truly are, they become a light to inspire others to grow and fulfill their potential.
Based in Charleston, SC
Working with leaders across the country.
Based in Charleston, SC
Working with leaders across the country.
Trusted by leaders at
What clients say
What happens when a leader challenges themselves.
"Elaine is one of the most prominent and sought-after executive coaches in Dallas, Texas. She combines great business savvy with personal growth tips and skill building, to provide a unique offering to her clients. Elaine and I have co-led leadership teams for years, and she is the “go-to” person for anyone wanting next-level growth. She and I have also co-consulted internally with businesses, and you can’t ask for someone with higher levels of tools and competencies."
Dr. John Townsend
Best selling author and Founder of the Townsend Leadership Program
"Elaine is extremely business savvy and knowledgeable about career/leadership development. She puts intensive effort into assessing social/emotional intelligence and then creates “assignments” and learning opportunities designed to provoke thought and take you to the next level. Elaine is highly professional yet always willing to provide honest, and sometimes difficult, feedback in a way that is both palatable and motivating. She will give you the tools to grow yourself and is there every step of the way encouraging and celebrating successes as well as comforting through opportunities. Her techniques absolutely work, and she WILL help you transform as a leader and person."
Kristin Whitehead,
DNP, MBA, RN, NE-BCK
Executive Vice President Organizational Performance Excellence, HealthLinx®
"Elaine is a very gifted coach. I am very impressed with her ability to understand difficult business situations. Elaine is personable and warm while also holding her clients accountable. I have seen Elaine demonstrate superior business understanding in a wide variety of circumstances. Elaine is terrific."
David L. Boyett
Executive Coach, Business Mentor & Group Facilitator
"Elaine Morris has been a source of training, leadership and coaching for me for almost 25 years. We first met in the mid-'80's when we were both involved in a special type of training and personal development. Spread over these many years, she has lead personal development and team-building sessions of all types for my teams, but most valuable have been her one-on-one coaching sessions wherein she has delivered resolution, results and spot-on advice of all types. Personally, professionally and morally, they do not come any better than Elaine Morris. Whatever it is that is next in my life or career, Elaine will be a vital and most appreciated part of the picture."
Tom Fraser
Omega Capital & Alternative Funding
"Elaine is gifted with the skill set to dive into any challenging professional situation, engage the entire team in solution development, and make sure everyone walks away with a clear plan of action to promote positive growth. Executive coaching with Elaine helped form my leadership style and skill set early in my career which has served me very well over the last decade. I not only thank her, but will forever be thankful for the leadership of my company who went out on a limb 10 years ago to invest in me. Elaine is the cream of the crop in her industry. She delivers! I highly recommend Elaine for team building, strategy development and executive coaching."
Tara Thomason
Land Development - Central Texas
"I had the privilege and pleasure of working with Elaine Morris for two years. Elaine coached me in the role of Corporate Controller at PMFG, Inc. The opportunity of working with Elaine was one of the most beneficial and rewarding experiences in my life. She has the knowledge, skills, tools, and experience that provided a growth oriented opportunity benefiting both the individual and the company. My only disappointment is that I did not meet her earlier."
Katherine Frazier, CPA
Retired, formerly 7-Eleven
"Elaine made a major difference in the way I approach my personal and professional lives. She made what I already knew to be good practices even more valuable and easy to do. She has a firm yet calm approach that won me over. This was no easy task in that I had two bad experiences with executive coaches and was initially a resistant student. If you have the blessing to be in Elaine's presence, do yourself a real favor and get to know her!"
Dallas Diggs
Brand/Business Strategist | Sales Performance Champion | Business Transformation | Fortune 100 P&L Leadership | Speaker
"I've known Elaine for over twenty years. She was my first executive coach and made a huge positive difference at a critical time in my career. Since then we have been colleagues who refer to one another through Vistage and other executive coaching. Elaine has worked with my Vistage CEO members and always done a spectacular job. Elaine has the highest level of integrity and dedication to being of service. I can't say enough about the value obtained from working with Elaine!"
Nina Atwood
Vistage Master Chair | Executive Coach | Author
"I have had the pleasure of knowing Elaine for over 10 years. My company hired her several years ago to conduct a professional training seminar for a group of our leaders. Her course development was strong and her facilitation was exactly what we needed. She presented a course on emotional intelligence for leaders and exceeded our expectations. Since that time, I've attended several of Elaine's training programs and I've been impressed every time by her blend of sound business aptitude and practical leadership tips. I would recommend hiring Elaine for consulting/training/course development anytime."
Trish Thompson,
SPHR, SHRM-SCP
Vice President, HR Partner at Mr. Cooper
"Elaine is in my personal hall of fame for my life. She challenged and encouraged me to get out of my comfort zone. As my personal coach she lead me to the realization that no dream is too big or too hard. Do it one step at a time with excellence ... and we agreed to leave the results to God. The results have been amazing! Thank you Elaine for using your gift of coaching to change my life forever"
Joy Weaver
Keynote Speaker, Soft Skills Speaker, Business Etiquette, Protocol, & Customer Solutions Expert, Trainer, Author & Media Resource
"With her "can do" attitude and broad experience, Elaine is an extremely motivating and effective business consultant and coach. She focuses on the right issues and brings tremendous value in her ability to organize thoughts, ideas and recommended courses of action, in an appropriate and practical manner, both for the organization as a whole and for an individual executive."
Oliver Cone
M&A Advisor | Exit Strategies | Liquidity Transactions | Family Businesses | Founder Owned Companies | Middle Market Investment Banking | Senior Vice President at Bulkley Capital
"Elaine is extremely business savvy and knowledgeable about career/leadership development. She puts intensive effort into assessing social/emotional intelligence and then creates “assignments” and learning opportunities designed to provoke thought and take you to the next level. Elaine is highly professional yet always willing to provide honest, and sometimes difficult, feedback in a way that is both palatable and motivating. She will give you the tools to grow yourself and is there every step of the way encouraging and celebrating successes as well as comforting through opportunities. Her techniques absolutely work, and she WILL help you transform as a leader and person."
Kristin Whitehead,
DNP, MBA, RN, NE-BCK
Executive Vice President Organizational Performance Excellence, HealthLinx®
"Elaine made a major difference in the way I approach my personal and professional lives. She made what I already knew to be good practices even more valuable and easy to do. She has a firm yet calm approach that won me over. This was no easy task in that I had two bad experiences with executive coaches and was initially a resistant student. If you have the blessing to be in Elaine's presence, do yourself a real favor and get to know her!"
Dallas Diggs
Brand/Business Strategist | Sales Performance Champion | Business Transformation | Fortune 100 P&L Leadership | Speaker
"Elaine is a very gifted coach. I am very impressed with her ability to understand difficult business situations. Elaine is personable and warm while also holding her clients accountable. I have seen Elaine demonstrate superior business understanding in a wide variety of circumstances. Elaine is terrific."
David L. Boyett
Executive Coach, Business Mentor & Group Facilitator
"I've known Elaine for over twenty years. She was my first executive coach and made a huge positive difference at a critical time in my career. Since then we have been colleagues who refer to one another through Vistage and other executive coaching. Elaine has worked with my Vistage CEO members and always done a spectacular job. Elaine has the highest level of integrity and dedication to being of service. I can't say enough about the value obtained from working with Elaine!"
Nina Atwood
Vistage Master Chair | Executive Coach | Author
"Elaine Morris has been a source of training, leadership and coaching for me for almost 25 years. We first met in the mid-'80's when we were both involved in a special type of training and personal development. Spread over these many years, she has lead personal development and team-building sessions of all types for my teams, but most valuable have been her one-on-one coaching sessions wherein she has delivered resolution, results and spot-on advice of all types. Personally, professionally and morally, they do not come any better than Elaine Morris. Whatever it is that is next in my life or career, Elaine will be a vital and most appreciated part of the picture."
Tom Fraser
Omega Capital & Alternative Funding
"I have had the pleasure of knowing Elaine for over 10 years. My company hired her several years ago to conduct a professional training seminar for a group of our leaders. Her course development was strong and her facilitation was exactly what we needed. She presented a course on emotional intelligence for leaders and exceeded our expectations. Since that time, I've attended several of Elaine's training programs and I've been impressed every time by her blend of sound business aptitude and practical leadership tips. I would recommend hiring Elaine for consulting/training/course development anytime."
Trish Thompson,
SPHR, SHRM-SCP
Vice President, HR Partner at Mr. Cooper
"Elaine is gifted with the skill set to dive into any challenging professional situation, engage the entire team in solution development, and make sure everyone walks away with a clear plan of action to promote positive growth. Executive coaching with Elaine helped form my leadership style and skill set early in my career which has served me very well over the last decade. I not only thank her, but will forever be thankful for the leadership of my company who went out on a limb 10 years ago to invest in me. Elaine is the cream of the crop in her industry. She delivers! I highly recommend Elaine for team building, strategy development and executive coaching."
Tara Thomason
Land Development - Central Texas
"Elaine is in my personal hall of fame for my life. She challenged and encouraged me to get out of my comfort zone. As my personal coach she lead me to the realization that no dream is too big or too hard. Do it one step at a time with excellence ... and we agreed to leave the results to God. The results have been amazing! Thank you Elaine for using your gift of coaching to change my life forever"
Joy Weaver
Keynote Speaker, Soft Skills Speaker, Business Etiquette, Protocol, & Customer Solutions Expert, Trainer, Author & Media Resource
"I had the privilege and pleasure of working with Elaine Morris for two years. Elaine coached me in the role of Corporate Controller at PMFG, Inc. The opportunity of working with Elaine was one of the most beneficial and rewarding experiences in my life. She has the knowledge, skills, tools, and experience that provided a growth oriented opportunity benefiting both the individual and the company. My only disappointment is that I did not meet her earlier."
Katherine Frazier, CPA
Retired, formerly 7-Eleven
"With her "can do" attitude and broad experience, Elaine is an extremely motivating and effective business consultant and coach. She focuses on the right issues and brings tremendous value in her ability to organize thoughts, ideas and recommended courses of action, in an appropriate and practical manner, both for the organization as a whole and for an individual executive."
Oliver Cone
M&A Advisor | Exit Strategies | Liquidity Transactions | Family Businesses | Founder Owned Companies | Middle Market Investment Banking | Senior Vice President at Bulkley Capital
Life As Art
Your life is the greatest work you'll ever create.
Life As Art is a free resource designed to help you explore and clarify the essential elements for creating your future. Through reflection, visioning, goal setting, and the development of lasting planning habits, you'll move toward a life that maximizes your talents, fulfills your dreams, and sustains you through whatever comes.
This isn't a productivity system. It's an invitation to look at your life as a whole — with honesty, intention, and the kind of care most leaders give everyone but themselves.
"As a leader becomes more of who they truly are, they become a light to inspire others to grow and fulfill their potential."
Work With Elaine
Ready to go deeper?
If you're a leader navigating what's next — whether that's a career inflection point, a team challenge, or just the question of who you want to become — let's talk. The first conversation is free.
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